Preview your site in Google search results

Taking care over what your site looks like in Google Search Results is an important consideration. Potential customers will read the url, title and the short snippet that google provides them with before making a decision as to whether to click on your link or not. Therefore its important to get this right by using a selection of free online tools for previewing Google search results.

more ...Written by Gary Hall

Offsite SEO

In the first of my articles on Search Engine Optimisation, I wrote about on-site SEO. This is how modifying the content on your website can affect your search engine rankings. This second article is about off-site search engine optimisation: how getting links to your site from other sites can propel your web pages up the search engine listings.

more ...Written by Gary Hall

Google Mobile Friendly Update

On April 21st 2015, Google changed their search algorithm to boost the search rankings of mobile friendly web pages. This means that pages that are legible and usable on mobile devices (phones, tablets, watches, etc) will rank significantly higher in mobile search results than those that are not mobile friendly. This applies to individual web pages and not the site as a whole.

more ...Written by Gary Hall

Onsite SEO

Search Engine Optimisation (SEO) simply means optimising your web site so that it ranks highly in the search engines, and as the vast majority of search is done through Google, it really means making your site Google ready. This is done in two ways. The first of these is making the content on your own site relevant to what people are searching for – this is known as on-site SEO and is what this article is about. The second is developing relevant links from other site to your own site – this is called off-site SEO and is covered in a seperate article.

more ...Written by Gary Hall

Gary Hall Gary Hall is based in East Yorkshire, England, and has a background in education, marketing and technology.