Regardless of your age and where you live in the world, the chances are that you’ve used a social network in some way over the last month or so. The use of social media has grown exponentially over the last few years and this has changed how marketing is done on the internet. As a result of this, there are a lot of advantages for using social media rather than traditional techniques when it comes to marketing your product.
Here are the main reasons for using social media to promote your product or service:
Social media is cheap
Apart from your time and the cost of creating your promotion, social media promotion is practically free. Other types of marketing are a lot more costly, especially for print and TV.
Social media is personal
Your customers can now interact directly with your business. Compare this with traditional media which broadcasts to thousands or millions of people at a time.
Social media is targeted
With the social networks, its possible to target your offering directly to the people that care about what you have to offer. This isn't the case with traditional advertising or even some of the internet marketing channels such as banner ads.
Social media is easy to adapt
If you have a promotion running in a magazine or on TV/radio then its difficult to change if you need any modifications to your promotion. With social media, if there is a change in the market, you can respond to this immediately and change your promotion accordingly.
Social media is measurable
There are a plethora of tools to provide all the data that you need to measure how well your promotion is running. That isn't possible with traditional media buying.
It could go viral!
Unlike traditional advertising, social advertising can be shared with an infinite amount of people so any promotion has a chance of going viral and attracting a massive reach in a very short period of time.
Social media encourages participation
Businesses can interact with customers and customers can interact with each other. Participation is encouraged and implicit in social media marketing.
No international barriers with social media
Customers and businesses can interact anywhere in the world, unlike traditional media which is limited to wherever the media is bought.
The times they are a changing. Less and less people are watching TV, buying magazines or taking notice of banner ads on websites. People are more savvy and are attracted to a product or service by word of mouth - just like in the real world. Promotion through social media is inexpensive and easy and much more viable today than traditional advertising methods.