Google is delivering marketing tips straight to mobile users’ fingertips with its Primer app for Android and iOS devices. The app helps users learn new digital marketing skills with quick, five-minute lessons. New lessons are added every week and cover the topics of advertising, content, measurement and strategy.
The Primer app is totally free and is for anyone looking to learn more about internet marketing. Topics cover anything that an internet marketer needs to be successful, including Search Engine Optimisation, remarketing and programmatic ad buying.
Below is a video screen grab from my phone of the app. As you can see, it contains cards for each section with interactive activities to ensure that you grasp the main points.
Google also encourages their users to get in touch with them at firstname.lastname@example.org if they have any ideas for lessons.