Promote your ebook using Facebook

Promoting and marketing your ebook on Facebook is a great way to bring potential readers face to face with your e-book. Whether you're selling your book through Amazon or through another website, you need to let people know that it exists and, what better way to do this, than through Facebook, the largest social network in the world.

Read MoreAuthor: Gary Hall

Overview of Google Primer

Google is delivering marketing tips straight to mobile users’ fingertips with its Primer app for Android and iOS devices. The app helps users learn new digital marketing skills with quick, five-minute lessons. New lessons are added every week and cover the topics of advertising, content, measurement and strategy.

Read MoreAuthor: Gary Hall

How to shorten tweets

Twitter only allows for messages of up to 140 characters, which is about the length of a headline. Bear in mind that your 140 characters includes spaces and everything else, so how can you shorten your tweet to make sure that everything you have to say is contained in those 140 characters? Here are some tricks to do just that.

Read MoreAuthor: Gary Hall

Setting Up an Online Store

When you're setting up an ecommerce website, make sure that you're building firm foundations in the design, structure and usability of the site. Getting everything right up front will save you some serious heartache further down the line. I built my first online shop for one of my customers in 1998; many things have changed since then but the same guiding principles apply.

Read MoreAuthor: Gary Hall